Brand Identity design for Spain-based jewelry brand ​@yuumiperalta.shop founded by @yuumiperalta.The brand identity is inspired by the unique shape and color of her jewelry and her friendly character. The typography incorporates many curves, making the overall shape playful and casual, but it still has a modern feeling. The brand aims to create designs that make customers enjoy their shopping, so I worked closely with the founder and tried to keep the brand looking fresh, playful, and approachable, but it’s still based on the brand story.