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JUMP FOR THE EARTH
Jump for the Earth, a Japan-based social community project that works on ecological protection through winter sports founded by Ski Jump athlete Sara Takanashi.
SERVICE
Logo Design
Color Pallate
YEAR
April 2023
CREDIT
Logo and color palette concept for Jump for the Earth, a Japan-based social community project that works on ecological protection through winter sports founded by Ski Jump athlete Sara Takanashi. @sara.takanashi This project aims to promote, learn, and protect the natural environment of a snowy mountain in Japan and enjoy their actions with everyone, regardless of age, nationality, and gender. I created a hand-drawn-looking typeface that incorporates a lot of movement with different sizes, weights and shapes to elevate the brand language. The vibrant primary brand colors, green and yellow, are a mixture of neutral and warm colors, making the brand look fresh and healthy.
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