Brand Identity design for Spain based jewelry brand ​@yuumiperalta.shop founded by  @yuumiperalta .The overall brand identity is inspired by the unique shape and color of her jewelries and her friendly character. The typography is incorporated a lot of curves and that makes overall shape playful and casual but it still has modern feeling. The brand aims to create designs that make customers to enjoy their shopping so I worked closely with the founder and tried to keep the brand looking fresh, playful and approachable but it’s still based on the brand identity.