JELIM

Social Media Content

WEBSITE /jelim.jp

Jelim is a pet lifestyle brand that gently connects the everyday lives of dogs and their owners, with the snood at its heart. The name comes from the founder’s two beloved dogs, Jessie and Liam, who inspired the beginning of it all.

For breeds like American Cocker Spaniels and other long-eared, long-haired companions, snoods are more than just an accessory. They are part of a comfortable and healthy life. By protecting their ears from dirt, moisture, and cold, while also adding a touch of style, snoods help make daily moments like eating or walking feel a little more joyful. Jelim was born from the desire to bring that quiet happiness into everyday life.

I was responsible for the full visual branding of Jelim, including the logo, packaging, color palette, typography, graphic elements, social media content, and collateral design.
The logo brings together the letters J and L into a soft, rounded mark that gently suggests the shape of a dog’s nose, reflecting the quiet connection between two lives coming together through Jelim. The custom typography, based on hand-drawn lines, carries a sense of softness and calm, blending naturally into daily life with a quiet elegance.

The brand color palette centers on a clean light blue and a warm yellow, supported by soft greens and deep browns that offer both brightness and balance. These tones bring a sense of health, trust, and ease, creating a visual language that feels both gentle and refined.

Every detail, from fonts to icons, was carefully chosen to build a world that is thoughtful, consistent, and easy to live with.

A snood should feel good to wear, and just as good to choose. Through design that fits seamlessly into daily life, Jelim hopes to make living with your dog feel a little more comforting, a little more joyful, and a little more full of love.