CINQ

CINQ is a tableware brand inspired by the idea of balance, harmony, and finding joy in everyday life.

Named after the French word for “five,” the brand draws from the symbolism of the number itself, often associated with balance, freedom, and the ability to embrace different aspects of life. Created for people navigating the rhythms of work, family, and personal time, CINQ encourages a more thoughtful approach to daily living through objects that become part of everyday rituals.

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I was commissioned to develop the brand identity, creating a visual system that reflects both simplicity and warmth. The challenge was to balance a clean, contemporary aesthetic with a sense of personality and approachability. Rather than relying on a single brand color, I introduced a flexible palette of earthy, expressive tones inspired by the variety of moments, emotions, and experiences that shape everyday life.

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The logo mark was designed around the number five, formed from a single continuous line that also subtly references the letter “C.” Its symmetrical structure represents balance, while its flowing shape introduces a sense of movement and freedom. Hand drawn illustrations of tableware were developed as supporting graphic elements, bringing a playful and human quality to the identity. Together, these elements create a brand that feels calm yet expressive, contemporary yet familiar. The identity was designed to celebrate the beauty of ordinary moments and reinforce the belief that good kitchenware deserves a great life.