SUNDAY BRUNCH CLUB is Barcelona based kids brand and also a social communication platform for moms founded by Yuumi Peralta. I took a lot of trial and error and worked closely with the founder to develop a visual direction for the brand across main / secondary logo, social media contents and the whole brand identity including color palette and typography.

 

The brand aims not only to produce a product for kids, but also to provide a social communication platform where moms who are feeling overwhelmed with new mom struggles can easily help and support for each other. I was tasked with creating the whole brand elements to match the brand’s playful and friendly attitude to represent the brand messages.

 

The main logo is inspired by the shape of building blocks which are known as popular toys for kids and the various shapes of simple graphics used as main graphic elements are also influenced by the unique shape of building blocks. The wordmark is based on the Angie sans font which has the balance casual and modern shapes. 

 

To express the fun and friendly attitude of the overall brand identity, I selected genderless and pop color palette consisting of four colors. I added yellow and cream as main colors and in contrast to the lighter main colors, darker colors green and blue are used as a secondary colors to balance out the main of them.