The Letter is a Japan-based dog brand providing products that enrich you and your dog's life. 

 

During the year and a half before the launch, I worked very closely with the founders through a lot of trial and error to develop the brand identity, including brand systems, brand collateral design, and visual identity development. 

 

The primary symbol mark is based on the L in the brand name, adding graphics to both edges representing the dog's face and tail. Heading up the playful identity is the unique and modern typography which used for each product, providing the brand with a bold yet confident tone.