Logo, box package and shop card design for Japan based women's self-care brand  @thedaypremium_shop. theday premium aims to create products that provide you opportunities to face yourself and have a healthy your own lifestyle. The main and second logo is inspired by their elegant products and brand’s tagline. Both logos are created by using a bold and distinctive serif font to represent strong-willed women who know how to make their life healthy and happy. The logos look luxury but still has a strong feeling. The surface of box packaging design is created in the simplest way by using only two types of logo and light blue brand color. Inside the box, the brand’s tagline “LOVE YOURSELF FIRST” is placed with dynamic typography and  a lot of white space to balance out the overall design and typography.